Simply Cabinetry Franchising: Diana and Derrick Simmons on Scaling a Recession-Proof Business

Diana and Derrick Simmons, co-founders of Simply Cabinetry Franchising, share how they turned a garage-based side hustle into a scalable franchise model. In this episode, they discuss building a business during the 2008 recession, the evolution of their showroom strategy, and why cabinetry is more of a need than a luxury. Learn how they've positioned their brand between big box retailers and boutique shops, and how they’ve prepared their franchise model with relationship-driven strategies and deep industry experience