What NOT to Do When Starting a Franchise Business (And What to Do Instead)
Starting a franchise can be an exciting path to entrepreneurship—offering the security of a proven business model with the freedom of owning your own operation. But even with a playbook in hand, first-time franchisees can make missteps that cost time, money, and momentum.
To help you start off strong, here are common mistakes new franchise owners make—and smarter moves to make instead.
Don’t: Skip Researching the Brand
It’s tempting to sign on with a well-known name or jump into the first opportunity that excites you. But brand recognition alone doesn’t guarantee success.
Do This Instead:
Dig deep into the franchise’s values, reputation, support systems, and culture. Interview the team. Ask about their real-world experience, including what surprised them—both good and bad.
Don’t: Go Rogue with the Brand
Trying to “improve” or personalize the franchise model too soon—or ignoring brand guidelines altogether—can damage your relationship with the franchisor and confuse customers.
Do This Instead:
Follow the system first. Most successful franchisees master the model before they innovate. As you grow and prove yourself, you may have opportunities to share ideas and contribute improvements through official channels.
Don’t: Expect Success Without Effort
Franchises are not plug-and-play businesses. The systems are in place, but you still need to put in the work—especially in the early stages.
Do This Instead:
Treat your franchise like the business it is. Show up every day ready to hustle. Network, market, manage your team, and be present. A franchise offers structure, not shortcuts.
Don’t: Ignore Local Marketing
Relying solely on the franchisor’s national or regional marketing can leave you invisible in your own backyard.
Do This Instead:
Get involved in your community. Sponsor events, network with other business owners, and get active on social media. Many successful franchisees build brand loyalty through local outreach and personalized service.
Don’t: Try to Do It All Alone
Many franchisees fall into the trap of trying to wear every hat—manager, marketer, HR, bookkeeper—until they burn out.
Do This Instead:
Leverage the support network. Use the resources your franchisor provides, hire a strong team, and connect with other franchisees. Learn from those who’ve been in your shoes.
In Summary
Franchising offers a head start, but it still takes smart decision-making, strategic effort, and a willingness to learn. Avoiding the common pitfalls above—and following the better paths forward—can set you up for long-term growth and satisfaction.
Thinking about taking the leap into franchise ownership? Make sure you’re not just buying a business—you’re building one. Do it thoughtfully, and you'll give yourself the best shot at real success.